Much has been written about one of the biggest success stories of an American brand, Starbucks in the Chinese market. In 1999, Starbucks entered a market with a dominant ‘tea culture’ where consumers believed that Starbucks’ high prices were too luxurious a product....
On 13th October 2020, Apple announced the iPhone 12 series, where CEO Tim Cook ushered in ‘the next generation’ for the brand. The virtual event was a whirlwind for the tech -giant, with the launch four iPhone 12 series devices: the iPhone 12, a smaller...
One of the largest conglomerates in India, the Tata Group is plotting an ambitious move to enter the e-commerce race in the country. The monumental empire with an astounding annual revenue of $113 billion is set to undergo a digital makeover in the coming months....
The COVID-19 pandemic is nothing short of a tectonic shift in the business world, with its reverberations rippling through every industry. Businesses across the world are beginning to revamp their existing models to accept the boutade in the environment, making way...
On July 28, sixteen months after the beginning of the trial, of what is believed to be one of the biggest financial scandals in history, former Malaysian Prime Minister Najib Razak was sentenced to 12 years in prison and a fine of RM210m £39m. “After considering all...
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