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Why Starbucks succeeded in China: A lesson for all

Why Starbucks succeeded in China: A lesson for all

by Samrin Jain | Nov 27, 2020 | Uncategorized

Much has been written about one of the biggest success stories of an American brand, Starbucks in the Chinese market. In 1999, Starbucks entered a market with a dominant ‘tea culture’ where consumers believed that Starbucks’ high prices were too luxurious a product....
Apple sees erosion of $81 billion in market value

Apple sees erosion of $81 billion in market value

by Samrin Jain | Oct 28, 2020 | Uncategorized

On 13th October 2020, Apple announced the iPhone 12 series, where CEO Tim Cook ushered in ‘the next generation’ for the brand. The virtual event was a whirlwind for the tech -giant, with the launch four iPhone 12 series devices: the iPhone 12, a smaller...
Tata plots ambitious push to take on Amazon, Reliance

Tata plots ambitious push to take on Amazon, Reliance

by Samrin Jain | Sep 12, 2020 | Business, Finance and Economy, Miscellaneous, Uncategorized

One of the largest conglomerates in India, the Tata Group is plotting an ambitious move to enter the e-commerce race in the country. The monumental empire with an astounding annual revenue of $113 billion is set to undergo a digital makeover in the coming months....
Will B2B2C Create the Next Wave of Entrepreneurship?

Will B2B2C Create the Next Wave of Entrepreneurship?

by Samrin Jain | Aug 22, 2020 | Business, Uncategorized

The COVID-19 pandemic is nothing short of a tectonic shift in the business world, with its reverberations rippling through every industry. Businesses across the world are beginning to revamp their existing models to accept the boutade in the environment, making way...
How 1MDB scandal shook the financial world

How 1MDB scandal shook the financial world

by Samrin Jain | Aug 3, 2020 | Business, Miscellaneous

On July 28, sixteen months after the beginning of the trial, of what is believed to be one of the biggest financial scandals in history, former Malaysian Prime Minister Najib Razak was sentenced to 12 years in prison and a fine of RM210m £39m. “After considering all...
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