Japan is undoubtedly a juggernaut In The World Of Gaming. Japanese Game Development Is Often Identified With The Golden Age Of Video Games, Including Nintendo, Sega, Sony Computer Entertainment And Other Companies. Still somehow Xbox failed in Japan.

From 2013 and onwards, Xbox was the second most popular in the world of gaming consoles. They had sold almost 46.9 Million units by the end of the second quarter of 2019. Still, they could not make their presence felt in Japan.



In This Tech-Savvy Generation, I Don’t Believe That There Might Be a Person Who Has Not Heard Of Xbox. Owned And Created By Microsoft, Xbox Represents A Series Of Video Game Consoles Released In The Sixth, Seventh, And Eighth Generations Respectively.

The Original Device Was The First Video Game Console Offered By An American Company After The Atari Jaguar Stopped Sales In 1996. It reached over 24 million units sold as of May 2006. Microsoft’s second console, The Xbox 360, was released in 2005 and has sold 84 million units as of June 2014. The Xbox One has been released in 21 markets in total, with a Chinese release in September 2014. As you read more you will find out why Xbox failed in Japan.



Recently, There Has Been A lot Of Media Attention To Understand That Why Is Xbox Failing In Japan? But Only A Few Know The Exact Scenario.
To Be Honest, Xbox Has Never Managed To Create a Spark within The Japanese Developers and It’s Market.

When Xbox Was Released In The Early 2000s, Japan Was Already Home To Three Big Console Makers. So When Microsoft Launched Xbox in 2001, The Gaming World Was Suspicious Of An American Console Made By A Company Known For Its Software & Not For Its Hardware.

All Three Launches Of Xbox in Japan Were A Total Failure. Microsoft Have Sold 46.9 M Xbox One Units Worldwide, But Only A Tiny 0.3 % Were Sold In Japan.

When Microsoft Started Developing The Xbox in 1999. It wasn’t Known As A Gaming Company, Its Reputation Was All About PC’s And It’s Office Products.

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The Downfall of Xbox:


At The Time Of Release Of Xbox, The Biggest Developers In The World Were Japanese. Who Were Already Working For Nintendo And Sony In Japan? They Did Not Want to Risk Their Loyalty Working For The Unsettled Xbox.


The Xbox Was Too Big Compared To Other Consoles. The Controller Was Also An Issue, Play station Used A folded circuit board. On The Other Hand Xbox Used Bulky Circuit Board.


Timing Also Had A Huge Impact On The Sale Of Xbox In Japan. The Company Delayed Their Launch In Japan To February 2002. So They Also Missed The Crucial Holiday Period In Japan, When Children Got Money From Their Families.

What Next?

The Gaming Industry Of Japan Innovates Something New every day, And The Japanese Developers Amaze Us every day. And As For Xbox, It’s Latest Edition Xbox One Which Is Defined By Microsoft As The World’s Most Powerful Console, Sold One Million Xbox One Consoles Within Its First 24 Hours Of Being Available.